Our Story
ROCAILLE is an unconventional luxury RTW brand based in Abu Dhabi that is designed by two Emirati sisters, Shamma and Hessa Al Hameli, who are determined to bring their vision of artistic contemporary fashion to life.
ROCAILLE represents timelessness, attention to detail and innovation. It’s a luxury Emirati ready-to-wear label with a vision to uniquely incorporate contemporary fashion with the art of hand-painting as the signature of the brand. Within each collection there are simple, easy-to-wear pieces that are perfect for day and night. The brand’s philosophy is based on these cultivated values, which are reflected in the quality, finishing and detailing of their clothing.